Marketing Benchmarking

Marketing Benchmarking



Baromitr provides a white-labeled platform for organizations looking to launch a marketing benchmarking software product.
Baromitr benchmarking software
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Improve Marketing Team Performance

Marketing teams often lack the benchmark insights needed to drive better performance.
Baromitr is the only software platform designed for peer benchmarking insights.

Launch a Full-Featured, Managed Software Product

Quality software execution is expensive – in direct costs and time – and often fails.
Versus building software yourself, save 90% of the time at a lower total cost point.

Create a Sustainable Competitive Advantage

Your competition is using similar tactics and methods. It’s hard to stand out.
Baromitr enables a unique, high value offering. Launch your competitive advantage.

Ready-to-Go Marketing Benchmarking Software

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Common Marketing Metrics for Benchmarking

Marketing Qualified Leads (MQL)

A lead who has shown interest through an explicit marketing action, e.g. demo request or whitepaper download.

Digital Marketing Cost per Customer

Ideal for looking at the performance of your variable digital spend, isolate digital marketing costs only to this metric.

Sales Qualified Leads (SQL)

A lead who has been initially qualified beyond marketing’s qualification and is worth of a sales follow up.

Customer Lifetime Value (CLV)

Customer Lifetime Value is the average amount of money that your customers pay during their time with your company.

Converstion Rates

For MQLs and SQLs, this critical metric tracks the

Email Newsletter Open Rate

A critical engagement metric, email open rates are a huge indication of messaging success and overcommunication.

Total Marketing Cost per Customer

All marketing costs (people, advertising, event and more) go into this metric. No hiding costs.

Renewal Rate

A key aspect of subscription businesses, the Renewal Rate is the quantity or value of customers renewing.

Comprehensive Marketing Benchmarking Software

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Compliance, Security and Anonymity

Baromitr was purpose-built as software to unlock peer insights. That includes critical features built around anti-trust compliance, data security and member anonymity.

Data Delivery, Transformation and Quality

Organizations rarely store data the same way or use the same naming standards. That’s why Baromitr has critical features that enable data delivery via simple survey, detailed manual entry, flat file upload and API as well as features that power data transformation and normalization.

baromitr performance metrics

Clear Performance Trends and KPI Setting

With data supplied and structured, benchmark insights are delivered to members in an update frequency of your choosing. Once logged in, users see a platform that clearly and simply communicates relative performance, quickly becoming a critical source of insights to drive performance improvements in their organization.

User and Billing Management

A true software platform requires features like user management, authorization, automated notifications, billing, access controls and more. No Excel files here, just true software to make automation and scale possible.

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And we support you every step of the way

Research &

We work closely with your team to finalize product details

Build &

Baromitr builds your financial benchmarking platform

Go-to-Market &
Customer Success

Baromitr provides website, email and support after launch
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What types of organizations can use Baromitr?





Peer Advisory Groups

Private Equity

Venture Capital

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"Baromitr allowed us to launch a long-targeted subscription, software product. Additionally, this allowed us to take hundreds of hours per year of work off our plate."

Baromitr Financial Benchmarking
Josh Nickell
CEO, PeerTech

Discover How to Launch Your Own Marketing Benchmarking Software